Estee Lauder Model Search 2011 is ON

Estee Lauder Model Search Contest 2011 returning in late April, Malaysian beauties can have their moment to shine in the glamorous spotlight as well as showcase their beauty and personality to show that they too have what it takes to be an ‘It’ Girl! That’s right – the search is on again for the two winners of Estee Lauder Model Search 2011 where fabulous prizes await, including an all-expenses paid trip for two to Korea!

This time round, the Estee Lauder Model Search Contest 2011 goes Pure Color for its search of its very own ‘It’ Girl. An important element in makeup, colours can make all the difference in how you feel and look, as well as give you completely new looks each time, igniting your beauty and personality. With this in mind, the Estee Lauder Model Search Contest is on the lookout for the two women who embody the spirit of Pure Color – fun, glamorous and modern!

Starting 25th April 2011, the search for this year’s winners takes place with the Estee Lauder Model Search 2011 road shows at respective shopping malls in major cities nationwide. All hopeful candidates have to do is go to any of these Estee Lauder Model Search 2011 road shows and sign up for their chance to win overnight fame as well as prizes totalling over RM240,000. The Estee Lauder Model Dream Team will be at hand to find the women who embody the Estee Lauder Pure Color beauty philosophy: timeless beauty that represents today’s take on allure as well as someone who has the Estee Lauder It factors – confident, modern and elegant.

Like previous Estee Lauder Model Search competitions, two winners will be announced from the two categories:
-Category A for ages 29 and below
-Category B for ages 30 and above.

Subsidiary winners will also be announced from both categories, winning titles such as :
Estee Lauder-Andrews Models Most Promising Catwalk
Estee Lauder-Carven Ong Most Couture
Estee Lauder-Canon Most Photo Perfect
Estee Lauder-Galere Hair Ambassador
Estee Lauder-Miss Smile Korea

Winners of these subsidiary titles will also bring home fabulous prizes from Estee Lauder and the sponsors for the competition.

Open to all female Malaysians between the ages of 15 and 50 or non-residents who will be in Malaysia for the next 12 months, the Estee Lauder Model Search 2011 selection process will take place in eight different locations in six different cities nationwide – Klang Valley, Melaka, Ipoh, Kuching, Penang and Johor Bahru. Held from 25th April 2011 to 10th July 2011, contestants will have to make their way to the road shows at these dates:

25th April-1st May
Metrojaya Mid Valley Centre Court, KL (03 2284 8422)

9th-15th May
Parkson Mahkota Parade Concourse, Melaka (06 282 7123)

18th-23rd May
Jusco Kinta City, Center Court, Ipoh (05 549 5266)

25th-30th May
Parkson 1 Borneo Concourse, Sabah (088 484 436)

8th-12th June
Jusco Queensbay Concourse, Penang (04 641 1108)

15th-19th June
Parkson 1 Utama, LG Oval Concourse, PJ (03 7726 2377)

28th June-3rd July
Jusco Tebrau City, Center Court, JB (07 355 4593)

5th-10th July
Suria KLCC Concourse, KL (03 2382 0600)

To qualify, contestants have to purchase the Estee Lauder Model Search 2011 Package for RM300 that entitles them to an entry form, a full makeover by an Estee Lauder Makeup Artist, wardrobe styling by Carven Couture, professional hair styling by Miko Galere, photography session by professional photographers, one instant A4 photo emulating a magazine cover and RM250 redemption voucher for Estee Lauder products.

The entry forms received from the road shows will then be put through a semi-finals judging round whereby the Estee Lauder Model Search 2011 panel of judges will select from the two categories the 10 best entries from the first six road shows. Professional photos of these semi-finalists will then be uploaded onto the Estee Lauder Model Search 2011 website,, for a seven-days online voting competition. The top entry with the most votes from each category will be the finalists representing the location for the Grand Finale.

But wait, there is a twist to the competition, with the Wild Card judges round thrown in to make the search even more interesting. During this round, the judges will select from the two categories four more finalists from the last two locations to join the other finalists in the Grand Finale. And to make up the 10 finalists, the judges will also make their final selection from the overall semi-finalists from all locations, picking their top favourite for each category.

From there, the finalists will be given a two-day catwalk training by Andrews Models’ professional catwalk experts. They will then showcase their catwalk and modelling ability as well as their beauty, elegance, confidence and style during the Grand Finale held in Suria KLCC Concourse on 12th July 2011. The Grand Prize winners from both Category A and Category B as well as the subsidiary titles winners will be announced at the exciting and star-studded Grand Finale.

Selecting the 10 finalists will be a gruelling process, which is why Estee Lauder Model Search 2011’s panel of judges consists of industry experts who know what it takes to be a winner and will be able to find the two shining stars the be the Grand Prize winners. The judges are Katrina Liew, Brand General Manager for Estee Lauder Malaysia; Erra Fazira, award winning actress and singer, Andrew Tan of Andrews Models; designer Carven Ong; Miko, the talented hair stylist and founder of Miko Hair Studio & Academy; Mr. Yun Jaejin , Managing Director Korea Tourism Organization Kuala Lumpur office, Brunei and Philippines; Simon Wong, Director, Imaging Communication Products Division of Canon; and Aaron Lee, noted fashion photographer of Myth Studio.


The winners for the Estee Lauder Model Search 2011 will take home fabulous prizes worth RM51,500 plus opportunities of a lifetime. Both winners from each category will take home Estee Lauder products worth RM12,000; an all-expenses paid 6D/4N health and beauty tour package for two to Korea worth RM8,000; a six-page beauty spread in Cleo, Cosmopolitan, The Malaysian Women’s Weekly and Cittabella; two Carven Ong creations worth RM4,600; a model’s portfolio from New Look Photo Studio worth RM2,000; a Miko Hair Studio voucher worth RM1,000; Andrews Models modelling classes worth RM2,500; and a Canon Digital Ixus 220HS camera worth RM1,000.

Meanwhile, the winners of each subsidiary titles will take home prizes just as fabulous including a year complimentary hair styling services worth RM12,000 at Miko Hair Studio and the chance to be its hair ambassador for a year (Estee Lauder-Miko Galere Hair Ambassador winner), a chance to appear in Carven Ong’s fashion shows and advertisements (Estee Lauder-Carven Ong Most Couture winner), a magazine beauty spread (Estee Lauder-Canon Most Photo Perfect winner) and so much more! The other finalists won’t go home empty handed either as they take home an Estee Lauder product hamper worth RM1,000 each.

Even the public stands a chance to win prizes from the Estee Lauder Model Search 2011. Two online competitions will be held – the first to guess the correct location winners will each win an Estee Lauder fragrance and one personal makeup lesson worth RM200 while the first to guess the correct Grand Prize winner will win RM1,000 worth of Estee Lauder products.

Who will win this year’s coveted title of the Estee Lauder Model Search 2011 Grand Prize winners? Find that out at the Estee Lauder Model Search 2011 Grand Finale on 12th July 2011, Suria KLCC Concourse.

Get into the excitement of the search as well by voting for your favourites and you too could stand a chance to win fabulous prizes! All this and more happening at the Estee Lauder Model Search 2011 where the search for the women of Pure Color is on.

For more information, log on to or call the hotline at 011 1923 3878/879.

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