Where’s My Mama campaign launch by The Body Shop and TRAFFIC South East Asia

What is Where's my mama campaign ?

It's a campaign that launched by The Body Shop together with TRAFFIC Southeast Asia in April 2011 to create awareness where young animals are orphaned when their mothers are captured or slaughtered for illegal wildlife trade. Many young are also taken from the wild and end up in the illegal trade because someone ( might be anyone of you out there) wants a cute pet. This campaign was to draw attention to the animals in the wild that are in need of protection.

According to activists' estimates, this trade generates profits of a whopping 500 million dollars a year! This is why The Body Shop Malaysia is taking a stand against this cruel, yet money making business.

What IF

Today you are a baby/child and someone took your mother away?

-You the baby might be die of hunger or left without any protection.


Today you are a mother, and someone took away (i.e kidnapped) your child ?

-You might go crazy searching for your child and probably die of sorrow.

So this is what happening to the wild animals!

This campaign features orang utan , tiger and bear, all of which are affected by this aspect of illegal wildlife trade.

Sadly Malaysia is the hub of for this illegal wildlife trade.

Malaysia's only bear species, the Malayan sun bear, is the smallest of the world's eight bear species. And they are in trouble. Adult bears are illegally hunted for their gall bladder, their meat and body parts. Orphaned cubs are defenseless, as they rely entirely on their mother for the first two years of their life – when the mother is killed, the cubs perish (usually die of hunger). Sadly, often the cubs are also captured for the pet trade or to be put on display in zoos.

Adult tigers are hunted and snared to feed the demand for tiger parts, leaving cubs to fend for themselves. Of the nine subspecies, only six survive today. Less than a century ago more than 100,000 tigers roamed Asia's forests but today, largely due to poaching to supply the demand for their parts used in traditional medicines and as trophies, only approximately 3000 survive. And sadly the poaching continues.

For each Orang utan found in trade, an estimated two to four others die (mean 50% of survival)! Some experts place the figure as high as eight. There are two species of orang utan - the Sumatran and the Bornean, both of which are in serious trouble. Trade in young animals as pets, coupled with huge levels of habitat loss have pushes Asia's only great apes to the brink of extinction.

The representative showed us some news report that some selfish people who illegally kept this wildlife at their home when their actual home is at the forests, and most importantly away from their family.

Not only illegal wildlife trade is affecting not only the wildlife's life but it is affecting the country.

An estimated 80 % of the world's population are said to rely for primary health care on traditional medicines.

And one of the main reasons, there is a demand in illegal wildlife trade, is that there is a high demand in fashion.

The wildlife (eg snake) have to die because you wanted a snake skin handbag!

Remember each of us can play a part to stop this illegal wildlife trade!

No one wants to lose their mama neither the baby wildlife wants to lose their mama.

So please think before you buy!

Report when we discover an illegal wildlife trade.

Call Wildlife Crime Hotline at 019-356 4194

The hotline is managed by the Malaysian Conservation Alliance for Tigers, a coalition of wildlife conservation bodies in Malaysia, which includes TRAFFIC Southeast Asia.

The Body Shop will also carry the campaign message on its recycled paper bags and ask the public to report illegal wildlife trade to a wildlife crime hotline. The campaign posters in its 58 stores in Peninsular Malaysia. An estimated half a million people walk into these stores every month.

For more information, visit The Body Shop website ( http://thebodyshop.com.my/) and facebook (http://www.facebook.com/TheBodyShopMalaysia)

And visit TRAFFIC Southern Asia at http://www.traffic.org/southeast-asia/

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