Home >Beauty Skin Care Natural > Diet Coke Brings Extraordinary New Style to the Soft Drink Aisle - MarketWatch (press release)
Diet Coke Brings Extraordinary New Style to the Soft Drink Aisle - MarketWatch (press release)
Posted on Friday, September 2, 2011 by Beauty Skin Care Natural
ATLANTA, Sep 02, 2011 (BUSINESS WIRE) -- --Limited edition can design gives a new look for fall to the U.S.'s #2 beverage
This fall, in a nod to the millions of people leaving a relaxing summer behind and embarking on a reenergized autumn, Diet Coke is launching a new, refreshed ad campaign and limited-time-only can design that will catch the eye of extraordinary individuals everywhere.
The latest evolution in Diet Coke's iconic "Stay Extraordinary" campaign features a modern new look for fall on the Diet Coke aluminum can and a series of new ads on television and out-of-home. The ads connect with consumers using the witty and smart tone that marks the unique voice of Diet Coke.
"Fall is a time for new looks and renewed energy and Diet Coke's new campaign and can design celebrate just that," said William White, group brand director, Diet Coke, Coca-Cola North America. "It's a reflection of the self-assured and confident people who enjoy Diet Coke every day."
Three new 15-second television spots, debuting on Sept. 3 during the U.S. Open, remind people that Diet Coke helps you Stay Extraordinary. The new spots are done in a vignette style and showcase the role Diet Coke plays in people's lives.
-- "Commute" follows one man's early morning drive to work, braking and accelerating in the thick of traffic. The driver reaches for his can of Diet Coke, knowing it will propel him through the day ahead.
-- In "Studio," a fashion designer hard at work on her latest creation, sips on her Diet Coke and finds inspiration to keep working on her design.
-- "Lights" features a late-night gathering of friends in a downtown loft, and Diet Coke gets the conversation and the party started.
The can design, created by San Francisco-based design agency Turner Duckworth, features a section of the Diet Coke logo, cropped to feature the "D" and the "k," set against the brand's signature silver backdrop, creating a bold look for fall. Despite the change, the great taste remains the same and the can will still be easy to recognize as the number two beverage brand and number one zero-calorie brand in the nation.
"The new Diet Coke design is at once understated and overstated," said David Turner, partner Turner Duckworth. "The understatement of a monogram, rather than the full name, and the overstatement of the extremely enlarged logo, both demonstrate the brand's renewed self-confidence."
The new package design has inspired the overall visual identity of Diet Coke, and has been featured in recent digital and out-of-home activations. In a Twitter promotion in July, Diet Coke designed mini-fridges stocked with Diet Coke that were delivered to the brands most loyal followers. In the outdoor campaign, the cropped-logo design is featured in placements around the country.
Diet Coke is also teaming with StyleCaster, the innovative digital media company for style enthusiasts, to help trendsetters "Stay Extraordinary" all season long. A free 12-page guide featuring fashion and beauty tips and trends for men and women will be available in the soft drink aisle of major retailers this fall. Exclusive editorial content created by StyleCaster's team of trend experts can also be found on the Diet Coke Facebook Page and StyleCaster.com/dietcoke.
Every style guru knows that accessories have the power to bring a look together, and Diet Coke, with the help of its partners, is providing dazzling finishing touches in retail and online. Shoppers at a variety of grocery, drug and mass merchandise retailers across the country can take advantage of special offers, free gifts with purchase and sweepstakes opportunities.
In addition, visitors to MyCokeRewards.com can redeem points for limited-edition Diet Coke merchandise, including umbrellas, bags, pens and more, that feature the brand's new look.
The new can and packaging design for Diet Coke will begin appearing in market September 1 and will make way on store shelves for holiday themed cans in November.
About The Coca-Cola Company
The Coca-Cola Company /quotes/zigman/222647/quotes/nls/ko KO -0.94% is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. The Company's portfolio includes 15 billion dollar brands, including Coca-Cola, recognized as the world's most valuable brand, as well as Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply and Georgia. Globally, we are the No. 1 provider of sparkling beverages, juices andjuice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of 1.7 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca-colacompany.com
SOURCE: The Coca-Cola Company
The Coca-Cola Company Kerry Tressler, 404-676-3676 ketressler@na.ko.com
Copyright Business Wire 2011
Volume: 3.13M
Sept. 2, 2011 11:44a
--
Source: http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNGB1ri9mQyL7gfakD7tUWEquIksCg&url=http://www.marketwatch.com/story/diet-coke-brings-extraordinary-new-style-to-the-soft-drink-aisle-2011-09-02
~
Manage subscription | Powered by rssforward.com
Blog Archive
-
▼
2011
(2699)
-
▼
September
(1293)
- 'Jersey Shore' star Snooki reveals secret to her d...
- The top three skin conditions with a mind connecti...
- FSU's Trickett changes diet to combat Celiac disea...
- Blueberry Consumption Reduces Growth and Spread of...
- Diet, exercise got performer's condition under con...
- Special Diet session under Noda ends - The Japan T...
- Weight loss: All calories not created equal - abc7...
- Cutting Through the Skin Care Clutter - The Epoch ...
- Autumn Seasonal Skincare: "Skincare-News.com" Pres...
- A Behind-the-Scenes Look at L.A.'s Top Weight Loss...
- STAT keeps to kosher diet to stay healthy - ESPN (...
- FSU QB Trickett changes diet to add on pounds - Ho...
- FSU QB Trickett changes diet to add on pounds - Ho...
- A Behind-the-Scenes Look at LA's Top Weight Loss a...
- The effects of “yo-yo” diets - South Yorkshire Times
- Snooki's Weight Loss Is a Gimmick Worthy of Kardas...
- Going vegan can still make for a nutritious diet -...
- Vilsack: Not Done With Potatoes And School Lunch -...
- Going vegan can still make for a nutritious diet -...
- Going vegan can still make for a nutritious diet -...
- Chaz Bono puts weight loss down to a better diet -...
- Going vegan can still make for a nutritious diet -...
- Lake tops, Bono flops on 2nd week of 'Dancing' - T...
- Going vegan can still make for a nutritious diet -...
- FSU QB Trickett changes diet to add on pounds - Al...
- The best and worst weight-loss smartphone apps - M...
- Childhood Asthma is Closely Linked to Omega-3 in M...
- Best diet to control harmful cholesterol, LDL - Te...
- The effects of “yo-yo” diets - South Yorkshire Times
- Louisiana Weight Loss Surgeon Gives Monumental POS...
- Anna Kournikova Is Proud of What She Achieved in H...
- Friday Fact or Fiction: Can What I Eat Make Me Bre...
- National HCG Adds the Top Selling HCG Diet Direct ...
- Slim Snooki reveals weight loss secret - USA Today
- Ben Vereen to talk about his diabetes at Saturday ...
- HCG weight loss plan now introduced in Everett by ...
- Kate Middleton's Dukan Diet May Cause Bad Breath -...
- Slim Snooki reveals weight loss secret - USA Today
- Jennie's 56-Pound Weight Loss Finally Stuck - Huff...
- Childhood Asthma is Closely Linked to Omega-3 in M...
- Most Alarming Celebrity Weight Loss: Is it Caused ...
- Skincare Market Inc. has all the Newest Products b...
- LA Weight Loss officially responds to Alta. franch...
- Unbelievable before-after weight loss photos - Asi...
- Diet doctor Bernstein sues former partner - Globe ...
- A Look on The Light Side: September 28, 2011 - Por...
- CaféFit's Diet offer: Teams up with The Biggest Lo...
- Skincare Market Inc. is Presenting the All New Oba...
- Weight Loss Program for Men Naturally Battles Low ...
- Stress, diet make state India's diabetes capital -...
- The very best acne treatments - Citizens Report
- Snooki Weight Loss: 'Jersey Shore' Star Uses Diet ...
- Results after Liposuction
- Guidance For Ladies To Always Keep Their Bodies Ap...
- J-Hud Opens Chicago Weight Loss Center - The Root
- LeAnn Rimes Accuses Media of 'Bullying' Her Over W...
- Road 'diet' creates indigestion - Castanet.net
- Skincare Market Inc. is Presenting the All New Oba...
- Does this Diet Make my Skin Look Saggy? — Positive...
- Diet Doc Announces The Best Weight Loss Program fo...
- Feeding your dog a BARF diet - Pet Product Marketi...
- I keep sabotaging my weight loss. Can you help? - ...
- Do Potatoes Belong In A Healthy Diet? - BlissTree
- Whole grains for a healthier diet - Meadville Tribune
- Melissa Etheridge Blames Breast Cancer On Western ...
- Dancing with the Stars Contestants' Dramatic Weigh...
- Jonah Hill's dramatic weight loss reveals a rather...
- The top three skin conditions with a mind connecti...
- I don't believe in crash diets: Zarine Khan - NDTV...
- There's something about Jonah: Mr Hill's dramatic ...
- There¿s something about Jonah: Mr Hill¿s dramatic ...
- The Leimo Free Trial Review
- What is the Best Hair Straightener?
- Snooki Touts Diet Pills Containing 12 Times As Muc...
- The top three skin conditions with a mind connecti...
- Weight loss, exercise club to close - Adobe Press
- LeAnn Rimes Likens Weight Loss Criticism to Bullyi...
- Study Backs Creating Oakton 'Road Diet' - Patch.com
- Leading Weight Loss Company Selects inContact to P...
- LA Weight Loss closing doors - CTV.ca
- Is Chemical Peeling At Home Safe?
- A Question That Is Often Asked - Is Chemical Peel ...
- Here You Can Learn About Some Of The Chemical Peel...
- Recovering After Mohs Surgery
- Why You Should Stop Buying Diet Foods - Huffington...
- Study Substantiates Relationship Between Diet, Obe...
- Treatment available for unsightly scars - Sioux Ci...
- Toshiba AT1SO 7-Inch Tablet Hands-On: Like The Ori...
- Annick's targets food issues - Toronto Sun
- UGG 2010 - Cheer You Up
- Best Esthetician Schools in San Diego
- Melissa Etheridge: acidic diet gave me cancer - Sy...
- Weight Loss Challenge is motivation to lose weight...
- Ideas to Help Prevent Blushing In Public
- Amar'e Stoudemire eats better than you do - Yahoo!...
- An ancient therapy that relieves stress and nouris...
- How Can Wigs Enhance Your Appearance
- Melissa Etheridge Says Western Diet Making Us Sick...
- Filmmaker Darryl Roberts', "America the Beautiful ...
- Mozilla puts Firefox 7 on memory diet, patches 11 ...
-
▼
September
(1293)