Solazyme Launches Algenist Skincare Into 146 Sephora inside jcpenney Stores - MarketWatch (press release)
SOUTH SAN FRANCISCO, Calif., Oct 05, 2011 (BUSINESS WIRE) -- Solazyme, Inc. /quotes/zigman/5289037/quotes/nls/szym SZYM +0.55% , a renewable oil and bioproducts company, announced today the expansion of Algenist(TM), Solazyme's microalgae-based luxury skincare line, to include 146 Sephora inside jcpenney locations throughout the US.
In 2006, jcpenney, which serves more than half of America's families each year, began opening Sephora inside jcpenney stores to provide exclusive beauty offerings to jcpenney's clientele. Sephora inside jcpenney stores have created an innovative shopping experience emphasizing convenience and quality by carrying a multitude of top brands in makeup, skincare, fragrance, and accessory products, which are all easily accessible in their central location within jcpenney department stores.
"Sephora is a visionary beauty retailer who has been fundamental in Algenist's growth since launch," said Frederic Stoeckel, Senior Vice President & General Manager, Solazyme Health Sciences. "After a successful worldwide debut, our partnership with Sephora inside jcpenney was a natural progression for the brand's expansion, which will allow us to access an entirely new customer base of savvy, contemporary shoppers in one of the largest retailers in the country."
"We're thrilled to introduce Algenist to our Sephora inside jcpenney clientele," said Daphne Freeman, Vice President, DMM Merchandising Sephora inside jcpenney. "An essential part of our new Beauty Breakthroughs skincare destination, it's an innovative brand that uses cutting-edge technology to deliver fast, effective results. Our stores have been asking for Algenist since the day it hit the market."
Algenist will introduce two skincare kits to Sephora inside jcpenney stores. For a limited time, customers can purchase Algenist's Regenerative Anti-Aging Solution Set, a value offer that includes the 30ml Algenist Concentrated Reconstructing Serum and deluxe trial sizes of the Algenist Gentle Rejuvenating Cleanser and the Algenist Regenerative Anti-Aging Moisturizer.
Starting in October, Algenist will launch its Wrinkle Reduction Discovery Set, an introductory offer featuring deluxe trial sizes of the Algenist Concentrated Reconstructing Serum, the Algenist Gentle Rejuvenating Cleanser, and the Algenist Regenerative Anti-Aging Moisturizer. The Algenist Complete Eye Renewal Balm will also be available at Sephora inside jcpenney stores.
The expansion into Sephora inside jcpenney is Algenist's sixth major distribution agreement. Since its initial launch in March 2011, Algenist retail locations have expanded from 850 Sephora stores throughout the US and Europe, to include QVC, one of the largest multimedia retailers in the world. Additionally, Algenist is also offered in all 61 Space NK stores in the UK, all Canadian Sephora stores, and is sold on Canada's only nationally televised shopping service, The Shopping Channel.
About Solazyme, Inc.:
Solazyme, Inc. /quotes/zigman/5289037/quotes/nls/szym SZYM +0.55% is a renewable oil and bioproducts company that transforms a range of low-cost plant-based sugars into high-value oils. Headquartered in South San Francisco, Solazyme's renewable products can replace or enhance oils derived from the world's three existing sources -- petroleum, plants and animal fats. Initially, Solazyme is focused on commercializing its products into three target markets: (1) fuels and chemicals, (2) nutrition and (3) skin and personal care.
Solazyme(R), the Solazyme logo and other trademarks or service names are trademarks of Solazyme, Inc.
About Sephora Americas:
Since 1998, Sephora has been TRANSFORMING BEAUTY in the U.S. Today, Sephora Americas operates more than 280 stores in the U.S. and Canada as well as the world's top beauty website, Sephora.com. In 2010 Sephora expanded into Latin America where it partnered with the Brazilian beauty market leader Sacks.com, and plans to open retail stores in Mexico in 2011. Sephora is well known for its unique retail concept, which is rooted in its distinctive open-sell store design, the beauty expertise of its sales consultants and, most importantly, its unparalleled combination of over 200 classic and emerging brands across a broad range of product categories including skincare, color, fragrance, bath & body, smilecare, and haircare, as well as Sephora's own private label. Sephora has also been recognized as a leading digital brand and continues to advance this arena through mobile and social media initiatives including an active Facebook page, BeautyTalk-its online beauty community, its mobile site and iPhone App. In addition to its North and Latin American business and its initiative with jcpenney, which includes more than 230 Sephora inside jcpenney locations, Sephora today has more than 1,000 stores within 24 countries in Europe and 60 locations in China. Sephora was founded in France in 1970 and acquired in 1997 by Paris-based LVMH Moet Hennessy Louis Vuitton, the world's leading luxury products group. For further information, please visit www.sephora.com .
About J. C. Penney Company, Inc.:
J. C. Penney Company, Inc., one of America's leading retailers, operates over 1,100 jcpenney department stores throughout the United States and Puerto Rico, as well as one of the largest apparel and home furnishing sites on the Internet, jcp.com. Serving more than half of America's families each year, the jcpenney brand offers a wide array of private, exclusive and national brands which reflect the Company's vision to be America's shopping destination for discovering great styles at compelling prices. Traded as "JCP" on the New York Stock Exchange, the $17.8 billion retailer is transforming its organization to support its Long Range Plan strategies to build a sustainable, profitable enterprise that serves its customers, engages its associates and rewards its shareholders. For more information, visit www.jcpenney.net .
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SOURCE: Solazyme, Inc.
Solazyme Genet Garamendi VP of Communications Press@solazyme.com or The OutCast Agency Nicki Dugan, 415-392-8282 solazyme@theoutcastagency.com or Investor Relations: BlueShirt Group Chris Danne, 415-217-7722 chris@blueshirtgroup.com
Copyright Business Wire 2011
Volume: 2,130
Oct. 5, 2011 9:52a
Volume: 2,130
Oct. 5, 2011 9:52a
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Source: http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNExdr7lkBpWQJnku7492w8CLhGI9w&url=http://www.marketwatch.com/story/solazyme-launches-algenist-skincare-into-146-sephora-inside-jcpenney-stores-2011-10-05
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