Jessica Alba sues weight loss company for 1m - Winnipeg Free Press

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Winnipeg Free Press - ONLINE EDITION

Jessica Alba is suing a weight loss company for over $1million in damages for allegedly using her likeness to promote their product.

The actress has taken legal action against the makers of Belly Bandit - an aid which is said to help women lose their post-pregnancy weight -for using her image without permission to boost sales of the product. Her legal team also claim the product's packaging carried her name stating it was "Jessica Alba's #2 Secret for a Fast Post Pregnancy Slimdown!"

The lawsuit also accuses the company of prominently featuring her name and photograph "under the Celebrity Testimonials section of their website".

Since legal action was taken Jessica's picture no longer appears on the web page where stars including Kourtney Kardashian and Minnie Driver give statements praising the product.

According to, the 30-year-old screen beauty - who has two daughters, three-year-old Honor Marie and two-month-old Haven Garner, with her husband Cash Warren - is also seeking a percentage of the company's profits as well as the damages.

Since giving birth to Haven, Jessica has revealed she has adhered to a regimented 45 minutes a day exercise regime and has calorie-controlled meals delivered to her home

She previously said: "I have a hard time with portion control, so I have 1,200 calorie meals delivered. But I also work out, so basically I'm starving-it sucks. I drink a lot of water ... I'm working out every day, even just for 45 minutes is good for my mental state. Getting dressed and actually doing it is the worst. It's hard to get motivated."

12 Oct, 2011

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