IOMA, the Revolutionary Hi-Tech Skincare Brand Deploys at Marionnaud - MarketWatch (press release)

PARIS, Sep 21, 2011 (BUSINESS WIRE) -- Initially launched in 5 Marionnaud points of sales late 2010, IOMA, a revolutionary and innovative evidence-based skincare concept from France massively deploys in 2011 in Europe's largest premium distribution network.

Launched in 2008 by INTUISKIN, a spin-off from the MEMSCAP group (nyse euronext:MEMS), this "made in France" brand seduced Marionnaud with its holistic and integrated approach in the end of 2010. Following the success of the first tests, Marionnaud decided to deploy the brand in a large selection of its stores and beauty rooms. The brand is presently available in 180 Marionnaud stores around France.

Central to the IOMA experience: a comprehensive and accurate diagnosis of the skin

Unprecedented in the beauty industry, IOMA applies the most advanced imaging and probe-based techniques, powered by MEMS (Micro Electro Mechanical Systems) technology, combined with targeted and customized skincare regimens, for an entirely customizable treatment program with quantifiable, optimized results. The brand designs and creates its own hi-tech analysis devices and formulates the skincare products which fit the treatment recommended by the devices.

Prior to any treatment, a precise and customized skin diagnosis performed by one of the brand's complementary patented devices - IOMA Sphere(TM)(used throughout the 225 promotion operations operated by the brand in 2011 during which the IOMA brand sends its own beauty advisors) and the IOMA Beauty Diag(TM) (which can be found around-the-clock in the beauty rooms or the retail zone of the Marionnaud stores) - creates an individual skin profile reflecting an exact assessment of skin imperfections.

Developed alongside the diagnosis devices, the IOMA Beauty Pro Line(TM) is made up of 25 facial skincare products, 6 body products as well as the "Bespoke Youth Rituals": a revolutionary product realized by aestheticians and beauty advisers in the store, according to the client's needs and formula revealed by the diagnosis device.

The IOMA Beauty Pro Line(TM), formulated around the most effective active ingredients in optimal concentrations, all paraben and fragrance-free, is a perfect image to IOMA's customized approach. These special formulas act with optimal efficiency for the treatment of the seven imperfections revealed by the devices, namely, dry skin and UV damage, fine lines, wrinkles and firmness, redness, bacterial infections, oily skin and dark spots. Demonstrating measurable results, IOMA Beauty Pro Line(TM) further reveals the alliance of science and technology at the service of beauty.

Through this entirely scientific procedure which combines measures and proven results IOMA truly earns the moniker: "Evidence Based Skincare."

Visit www.marionnaud.com for a virtual tour of the Marionnaud beauty rooms.

MEMSCAP

MEMSCAP is the leading provider of innovative micro-electro-mechanical systems (MEMS)-based solutions. MEMSCAP standard and custom products and solutions include components, component devices (IP), manufacturing and related services. The company's shares are traded on the Eurolist of NYSE Euronext Paris S.A. (isin:FR00010298620-MEMS).

INTUISKIN

INTUISKIN is a spin-off from the MEMSCAP group. It is the provider of innovative skin dedicated systems, products and services. Leveraging on the group expertise, experience, vast patent portfolio and years of research dedicated by its team, as well as on the validation of its products by renowned names in science and cosmetics, it has developed and created a unique technology that puts science at the service of your skin. INTUISKIN provides each skin with tomorrow's products in order to cater for its specific needs. In 2008, INTUISKIN developed and successfully launched IOMA, a truly global and innovative concept, designed to treat, improve and preserve the quality of the skin.

MARIONNAUD

With more than 1 100 stores all around Europe, Marionnaud is the leader in premium distribution of fragrances and cosmetics. Created in France in 1984 and founded on strong values of professionalism, proximity and pleasure, its network is presently composed of 567 stores in France out of which 254 include beauty rooms and a workforce of 3600 employees. Marionnaud is also present in Austria, Switzerland, Spain, Italy and Portugal. Marionnaud has its own retail brand and around 15 exclusive brands. With almost 3,450 beauty advisors and aestheticians, Marionnaud individually guides each of its clients toward an optimal and customized beauty path. The Marionnaud group was acquired by A.S Watson Group - the world leader in health and beauty, fragrances and cosmetics distribution -- in 2005.

SOURCE: IOMA

                        IOMA           Cyriele Vanpouille, +33 4 76 92 85 24           contact-presse@ioma-paris.com      www.ioma-paris.com            or           Marionnaud           Francois Boursicot, + 33 1 40 75 23 04           fboursicot@marionnaud.com                

Copyright Business Wire 2011

21 Sep, 2011

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